Pizza Capers

Posted by Andy on Jul 12, 2009 in Restaurants, Cafés and Places to eat | 2 comments

As far as pizza in Queensland was concerned, it always used to be about the price – I remember way back in the late 90′s we saw pizza’s from as low as $3.95 each (pickup)… and for a kid in high school, that was a bargain – especially when our high school English teacher used to organise Friday afternoon pizza sessions instead of doing actual work

Today, however, things have changed a little. I’ve grown older, and pizza’s are no longer as cheap as they used to be – but thanks to some newcomers, like Pizza Capers, the state of the Queensland Pizza Nation appears to be shifting focus – from price, to quality. And that’s a good thing.

For years there, we were stuck with the options of just the major three chains – Domino’s, Pizza Hut and Eagle Boys… and with the price war going on, it was the consumer who got the sharp end of the stick – crappy toppings (and a severe lack of toppings all together), no choice, no variety and a big push for up-sells and add-ons like drinks, desserts and garlic breads in an effort to turn a profit.

Pizza Capers, however, is a fresh change – a creative menu, great branding, a loyalty system that actually benefits the consumer and best of all – great tasting pizza’s. Between our little group, we’ve probably almost tried every single bread, pizza and pasta on the menu – and as far as I’m aware, everyone’s always been pleased – but personally, I would absolutely recommend Pizza Capers as your next choice for takeaway or delivered pizza. Great variety, plenty of discount offers on their mailbox-delivered menu’s / brochures, and best of all, pizza’s with real taste, and a good amount of toppings.

It seems that others in the market are listening, too – with Domino’s evolving their menu’s and marketing with more of a focus on quality ingredients – cleverly structuring their offerings so that they still appeal to the “cheap and cheerful” consumer, as well as the person wanting something of higher quality (at a higher price).

As the more expensive option out there, I figure it’s up to you guys to see if Pizza Capers tastes better and provides better value for money – but personally, I reckon they’re on to a winning formula.

If I had to offer my $0.02 on the brand, I’d say well done on the clever marketing & great discount offers – every pizza box has a token and we rarely have to pay for add-on breads, thanks to the use of discount coupons and tokens that we collect.

As a rapidly growing brand, however, it’s important to take baby steps. With stores popping up everywhere & a menu that’s growing and growing (risotto’s are a new edition, for example), it’s prudent to proceed with caution. Growing too quickly can be a dangerous thing, especially if the procedures and systems running in the background aren’t ready to cope with such rapid growth. They still, for example, don’t have a website (at the time of writing) – and I believe they’ve been around for over a year now. I guess that’s one area where the technology and back-end systems are playing catch-up.

But all in all – a great brand, with great food. Pizza Capers comes highly recommended from me, and be sure to check your 2009-2010 Entertainment Book for a discount coupon.

Quick info…

Rating: 7/10
Website: www.pizzacapers.com.au
Date of experience: 11/07/2009